ATC Drivetrain Announces Brand Identity Refresh

Global automotive remanufacturer reveals new logo and name change to “ATC”, reflecting its continued focus on sustainability and recent EV product portfolio expansion

 Farmington Hills, Mich., April 17, 2024 – ATC (formerly ATC Drivetrain), a leading independent global remanufacturer of automotive products and systems for ICE, HEV, and BEV technologies, today announced a refresh of its brand identity reflecting its evolving and expanding portfolio of products, services, and technological capabilities. The brand refresh includes an official name change to ATC and an updated logo.

Founded in 1938 as Fred Jones Manufacturing, the company has operated as ATC Drivetrain since 2008. Over the years, ATC has been focused on supporting its customers’ evolving product roadmaps, which have increasingly included hybrid and electric vehicle platforms. Through organically developed and acquired expertise, ATC has bolstered its capabilities in eco-friendly remanufacturing and battery life cycle management, including recycling and second-life applications, and the ability to provide these products and services globally.

ATC is headquartered in Farmington Hills, Michigan and has 18 facilities around the world in the United States, Germany, United Kingdom and China. The company’s brand refresh will formally unify its global operations under the ATC brand.

“The team at ATC has been working diligently to expand our global footprint and evolve our capability set and product offerings in support of our customers’ current and future needs. The customer is at the center of all we do, and our focus is to ensure we can serve their needs globally regardless of the technology platform powering the vehicle – ICE, HEV or BEV,” said Greg Heald CEO of ATC.

“ATC has made significant progress towards this goal, and the brand refresh is an opportunity to unite the entire company with a single ATC identity and better reflect the company we are today.”

ATC’s updated logo design maintains the spirit of its heritage of customer service and environmental responsibility, while highlighting the drive towards technological advancement and collaboration through ATC’s product diversification.

For more information about ATC and its remanufacturing solutions, visit

About ATC

ATC is a Farmington Hills, Michigan-based company, providing environmentally friendly remanufacturing solutions for powertrain and drivetrain products regardless of the technology powering the vehicle.  This includes batteries, electric drive units, engines, transmissions and other driveline products. ATC also offers engineering services that include warranty root cause analysis and testing, quality audits, production rework and recycling. ATC serves the global automotive and commercial vehicle industries from its facilities in the United States, United Kingdom, Germany and China and supports automotive OEMs for both in-warranty and out of warranty products, IAM distributors and individual consumers. ATC is ISO9001 and AIAG MMOG/LE, and certified to IATF 16949 and ISO 14001 quality, material and environmental standards. For more information, please visit