ATC Drivetrain Announces Brand Identity Refresh

Global automotive remanufacturer reveals new logo and name change to “ATC”, reflecting its continued focus on sustainability and recent EV product portfolio expansion

 Farmington Hills, Mich., April 17, 2024 – ATC (formerly ATC Drivetrain), a leading independent global remanufacturer of automotive products and systems for ICE, HEV, and BEV technologies, today announced a refresh of its brand identity reflecting its evolving and expanding portfolio of products, services, and technological capabilities. The brand refresh includes an official name change to ATC and an updated logo.

Founded in 1938 as Fred Jones Manufacturing, the company has operated as ATC Drivetrain since 2008. Over the years, ATC has been focused on supporting its customers’ evolving product roadmaps, which have increasingly included hybrid and electric vehicle platforms. Through organically developed and acquired expertise, ATC has bolstered its capabilities in eco-friendly remanufacturing and battery life cycle management, including recycling and second-life applications, and the ability to provide these products and services globally.

ATC is headquartered in Farmington Hills, Michigan and has 18 facilities around the world in the United States, Germany, United Kingdom and China. The company’s brand refresh will formally unify its global operations under the ATC brand.

“The team at ATC has been working diligently to expand our global footprint and evolve our capability set and product offerings in support of our customers’ current and future needs. The customer is at the center of all we do, and our focus is to ensure we can serve their needs globally regardless of the technology platform powering the vehicle – ICE, HEV or BEV,” said Greg Heald CEO of ATC.

“ATC has made significant progress towards this goal, and the brand refresh is an opportunity to unite the entire company with a single ATC identity and better reflect the company we are today.”

ATC’s updated logo design maintains the spirit of its heritage of customer service and environmental responsibility, while highlighting the drive towards technological advancement and collaboration through ATC’s product diversification.

For more information about ATC and its remanufacturing solutions, visit www.atcreman.com.

About ATC

ATC is a Farmington Hills, Michigan-based company, providing environmentally friendly remanufacturing solutions for powertrain and drivetrain products regardless of the technology powering the vehicle.  This includes batteries, electric drive units, engines, transmissions and other driveline products. ATC also offers engineering services that include warranty root cause analysis and testing, quality audits, production rework and recycling. ATC serves the global automotive and commercial vehicle industries from its facilities in the United States, United Kingdom, Germany and China and supports automotive OEMs for both in-warranty and out of warranty products, IAM distributors and individual consumers. ATC is ISO9001 and AIAG MMOG/LE, and certified to IATF 16949 and ISO 14001 quality, material and environmental standards. For more information, please visit www.atcreman.com.  

 

 

###

Acquisition expands ATC’s sustainable remanufacturing capability in Europe.

FARMINGTON HILLS, MICHIGAN (May 01, 2023) –

Global independent remanufacturer of powertrain and drivetrain products across traditional ICE, hybrid and EV technology, ATC Drivetrain (“ATC”), has announced its acquisition of Mack GmbH (“Mack”), a leading remanufacturing company in Europe, based in Waldenburg, Germany.

With shared principles of sustainability through remanufacturing, ATC and Mack will leverage combined competencies to continue developing processes that extend the life span of existing products, reduce waste and contribute more meaningfully to the circular economy. The acquisition includes Mack’s new energy-efficient German facility, featuring solar power generation that will support ATC’s activities to reduce the overall carbon footprint of its manufacturing operations.

Greg Heald, President and CEO of ATC Drivetrain, states, “We are excited to expand ATC’s footprint into continental Europe through the acquisition of Mack GmbH. This important milestone aligns with our mission to build a company that positively impacts our customers and the environment.”

Heald continued, “The integration of ATC and Mack’s resources, products and capabilities will expand the ability for ATC to deliver market leading technologies for remanufacturing a full range of products from EV to traditional powertrain and drivetrain components and systems from Mack’s state-of-the-art facility in Germany. ATC is continuing to build upon our global network of production facilities to support our customers and their global operations.”

Walter Mack, founder of Mack GmbH, added, “The combination of Mack and ATC is very exciting for everyone involved as it joins two longtime forces in the automotive industry, combining rich histories and opening up many possibilities for the future.”

About ATC Drivetrain

ATC Drivetrain is a Farmington Hills, Michigan-based company providing environmentally friendly remanufacturing solutions for powertrain and drivetrain products regardless of the technology powering the vehicle. This includes batteries, electric drive units, engines, transmissions and other driveline products. ATC also offers engineering services that include warranty root cause analysis and testing, quality audits, production rework and recycling. ATC serves the global automotive and commercial vehicle industries from its facilities in the USA, United Kingdom, Germany and China and supports automotive OEMs for both in-warranty and out-of-warranty products, IAM distributors and individual consumers. ATC is ISO9001 and AIAG MMOG/LE and certified to IATF 16949 and ISO 14001 quality, material and environmental standards. For more information, please visit www.atcdrivetrain.com.

ATC Drivetrain Announces

###

FARMINGTON HILLS, MICHIGAN (May 18, 2022) – ATC Drivetrain (“ATC”), a leading independent global remanufacturer of automotive powertrain and drivetrain systems, announced today the acquisition of Global Battery Solutions (“GBS”), a Holland, Michigan-based company that provides world-class battery life-cycle management and EV component services.

Operating out of their 50,000 square-foot manufacturing facility, GBS has an established history of strong relationships with OEMs, a technically innovative culture, and a strong capability set in energy storage systems and energy grid interface. In addition to automotive electric vehicle products and services, GBS is developing several second life solutions and sustainable battery life-cycle management services, supporting a closed-loop approach to managing materials while maximizing the energy potential of the cells. GBS also offers wireless monitoring technology, wireless power transfer and communication expertise, allowing GBS to work with customers to connect various IoT systems within the vehicle.

“The acquisition of Global Battery Systems is another step in our continued growth in providing our customers with comprehensive solutions for EV systems and full life cycle battery management,” said ATC President & CEO Greg Heald. “GBS brings a long history of technical innovation in the area of vehicle electronics and battery management. With the addition of GBS and Treharne, a UK-based battery life cycle management business that ATC acquired in April, we will be able to better serve our customers’ rapidly evolving and growing needs for EV products and services.”

According to Hank Sybesma, founder and managing partner of Global Battery Solutions, “GBS has developed an outstanding technology set and suite of products and services built around vehicle electrification. Working with ATC will give us the platform to continue developing these technologies and, very importantly, bring the scale and footprint required to more effectively support our customers’ needs. We look forward to an exciting future with ATC.”

About ATC Drivetrain

ATC Drivetrain is a Farmington Hills, Michigan-based company providing environmentally friendly remanufacturing solutions for powertrain and drivetrain products regardless of the technology powering the vehicle. This includes batteries, electric drive units, engines, transmissions and other driveline products. ATC also offers engineering services that include warranty root cause analysis and testing, quality audits, production rework and recycling. ATC serves the global automotive industry from its facilities in the USA, United Kingdom and China and supports automotive OEMs for in-warranty and out-of-warranty products, IAM distributors and individual consumers. ATC is ISO9001, and AIAG MMOG/LE certified to IATF 16949 and ISO 14001 quality, material and environmental standards. For more information, please visit www.atcdrivetrain.com.

 

Treharne enhances ATC’s electrification and battery life cycle management capabilities

FARMINGTON HILLS, MICHIGAN (April 12, 2022)ATC Drivetrain (“ATC”), a leading independent global remanufacturer of automotive powertrain and drivetrain systems, announced today the acquisition of Treharne Automotive Engineering and group companies (“Treharne”). Treharne is a UK-based company focused on electric vehicle (“EV”) battery life cycle management, including second-life applications, recycling, and diagnostic and test equipment for powertrain systems. As the automotive industry continues to migrate beyond traditional internal combustion engines to electrified systems, ATC continues to build competencies that will support customers’ global needs in the EV and hybrid powertrain areas.

“We are thrilled to welcome the Treharne team to ATC,” said Greg Heald, President & CEO of ATC Drivetrain. “The companies share a common vision of the future of electrification in the automotive industry, as well as the significant opportunities and challenges which lie ahead as the industry makes that transition. Treharne’s talented team shares our passion for customer service and positive environmental impact, and their expertise will complement the electrification developments already in progress at ATC.”

Heald continued, “Adding Treharne’s second life and battery recycling experience supports ATC’s ongoing efforts to provide solutions across the full life cycle of the EV battery. We are eager to share our combined offerings and expertise with our global customer base to help them to meet their electrification objectives of today and tomorrow.”

“With its global reach, ATC Drivetrain has the opportunity to apply the expertise we have developed on electrification and battery lifecycle management to new and exciting markets,” said Treharne Automotive Engineering Managing Director and Founder Jason Treharne. “The Treharne team is extremely excited to join ATC and pursue our joint vision of meeting our customers’ needs for environmentally friendly remanufacturing solutions regardless of propulsion technology.”

About ATC Drivetrain

ATC Drivetrain is a Farmington Hills, Michigan-based company providing environmentally friendly remanufacturing solutions for powertrain and drivetrain products regardless of the technology powering the vehicle. This includes batteries, electric drive units, engines, transmissions, and other driveline products. ATC also offers engineering services that include warranty root cause analysis and testing, quality audits, production rework and recycling. ATC serves the global automotive industry from its facilities in the USA, United Kingdom and China and supports automotive OEMs for in-warranty and out-of-warranty products, IAM distributors and individual consumers. ATC is ISO9001, and AIAG MMOG/LE certified to IATF 16949 and ISO 14001 quality, material, and environmental standards. For more information, please visit www.atcdrivetrain.com.

Launching the new lab facility increases ATC’s global capabilities to support EV battery life cycle management.

 

FARMINGTON HILLS, MICH. ATC Drivetrain (“ATC”), a leading independent global remanufacturer of automotive powertrain and drivetrain systems, announced today that it has launched remanufacturing capabilities for electrified vehicle systems at its Oklahoma City, Okla. facility to serve the North American automotive market.

The investment allows ATC to remanufacture batteries and electric drive units for hybrid and battery electric vehicles. The move represents the next step in the company’s electrification strategy and builds on the competencies and processes initially developed in the United Kingdom. ATC currently remanufactures batteries and drivetrains for electric vehicles at its facility in Cannock, England.

“As the industry continues the migration towards electrification, it is strategically important for ATC to build out the necessary capabilities and capacities to globally support our customers for all of their powertrain and drivetrain remanufacturing needs, regardless of propulsion technology,” says Greg Heald, ATC’s President & CEO.

“With our existing capability in the U.K., the launch of these competencies in the U.S. and the upcoming launch in China, we expect to be the first and only independent remanufacturer with global capacities for ICE, hybrid and fully-electric vehicle solutions,” says Al Victoria, Vice President of Engineering and Quality at ATC Drivetrain.

“Since our initial investment in ATC in 2018, the company’s strategy has been to make targeted investments around the world to prepare for an increasingly electric future,” says Alex Rose, Chairman of ATC Drivetrain and Co-President & Partner of Crestview Partners. “The launching of ATC’s new North American EV lab is one more exciting step on the company’s journey towards global leadership in providing environmentally friendly remanufacturing solutions to our customers.”

About ATC Drivetrain

ATC Drivetrain is a Farmington Hills, Michigan-based company providing environmentally friendly remanufacturing solutions for powertrain and drivetrain products regardless of the technology powering the vehicle. This includes batteries, electric drive units, engines, transmissions and other driveline products. ATC also offers engineering services that include warranty root cause analysis and testing, quality audits, production rework and recycling. ATC serves the global automotive industry from its facilities in the USA, United Kingdom and China and supports automotive OEMs for in-warranty and out-of-warranty products, IAM distributors and individual consumers. ATC is ISO9001 and AIAG MMOG/LE certified to IATF 16949 and ISO 14001 quality, material and environmental standards. For more information, please visit www.atcdrivetrain.com.

About Crestview Partners

Founded in 2004, Crestview is a value-oriented private equity firm focused on the middle market. The firm is based in New York and manages funds with approximately $10 billion of aggregate capital commitments. The firm is led by a group of partners who have complementary experience and distinguished backgrounds in private equity, finance, operations and management. Crestview has senior investment professionals focused on sourcing and managing investments in each of the specialty areas of the firm: industrials, media and financial services. For more information, please visit www.crestview.com.

 

ATC Drivetrain Media Contact:
David Stoyka
Marx Layne & Co.
dstoyka@marxlayne.com
313-570-7899 / 248-855-6777

Crestview Media Contact:
Jeffrey Taufield or Daniel Yunger
Kekst CNC
jeffrey.taufield@kekstcnc.com / daniel.yunger@kekstcnc.com
(212) 521-4800

 

Tennessee Gov. Bill Lee, Department of Economic and Community Development Commissioner Bob Rolfe and ATC Drivetrain officials announced today the company has selected Knoxville as the location for its newest manufacturing facility.

ATC Drivetrain, a leading global independent remanufacturer of automotive powertrain and drivetrain systems, will invest $8.3 million and create 218 new manufacturing jobs in Knox County over the next five years. This is the latest of several new investments ATC Drivetrain has made recently, including the implementation of new technologies and capabilities in the global battery and electric vehicle powertrain market and an increased presence in the commercial vehicle market.

ATC Drivetrain offers original equipment manufacturers (OEMs) a local solution by utilizing a combination of progressive engineering and state-of-the-art equipment to produce like new transmissions and engines. The site is scheduled to begin production in April 2022 and will support the company’s growing remanufacturing and battery life cycle management businesses.

Founded in 1938 and headquartered in Farmington Hills, Michigan, ATC Drivetrain supplies remanufacturing products and services to various international blue-chip automakers. In addition to operations in Europe and Asia, the Knoxville facility will be ATC’s third manufacturing facility in the U.S. ATC currently operates two manufacturing facilities and a distribution center in Oklahoma City, Oklahoma.

In the last five years, TNECD has supported 13 economic development projects in Knox County resulting in more than 1,400 job commitments and approximately $158 million in capital investment.

“Tennessee has become a national hub for the automotive industry with our highly skilled workforce, thriving economy and strong business climate. I thank ATC Drivetrain for their decision to invest in Knoxville and welcome them to Tennessee.” – Gov. Bill Lee

“With more than 920 automotive businesses across the state, Tennessee is a driving force in the southern automotive corridor. We appreciate ATC Drivetrain’s decision to invest and locate in Knoxville and thank Knox County Mayor Glenn Jacobs and the Knoxville Chamber of Commerce for their partnership in recruiting this company to Tennessee.” – TNECD Commissioner Bob Rolfe

“Our customers are the focus of all we do at ATC Drivetrain. This expansion is driven by increased demand from our customers, and the Knox County location is particularly well suited for our future plans as Tennessee, and the broader region, are home to a rapidly developing electrification ecosystem. We greatly appreciate the State of Tennessee’s support with this expansion.” – Greg Heald, president & CEO, ATC Drivetrain

“TVA and Knoxville Utilities Board congratulate ATC Drivetrain on its decision to locate operations in Knox County. Helping to attract and retain jobs and investment in the region is fundamental to TVA’s mission of service. We are proud to partner with the Knoxville Chamber, East Tennessee Economic Development Agency and the Tennessee Department of Economic and Community Development to further that mission and support ATC Drivetrain’s future business success in the Valley.” – John Bradley, TVA senior vice president of Economic Development

“These 218 new jobs will be a tremendous boost to our local economy. I congratulate our local officials and economic development leaders, Governor Lee and our Department of Economic and Community Development for their role in bringing this investment to Knox County. It was a team effort. Thank you, ATC Drivetrain for your confidence in the Knox County worker.” – Sen. Becky Massey (R-Knoxville)

“With our business-friendly atmosphere and highly skilled workforce, it’s easy to see why ATC Drivetrain would choose Knoxville for this exciting project. This substantial investment will further strengthen our economy and provide even more job opportunities for residents of Knox County. I appreciate the hard work of our local and state economic development leaders who helped make this announcement possible, and I look forward to the company’s successful future here in East Tennessee.” – Rep. Dave Wright (R-Corryton)

About ATC Drivetrain

ATC Drivetrain is a Farmington Hills, Michigan-based company providing environmentally friendly remanufacturing solutions for powertrain and drivetrain products regardless of the technology powering the vehicle, including batteries, electric drive units, engines, transmissions and other driveline products. ATC also offers engineering services that include warranty root cause analysis and testing, quality audits, production rework and recycling. ATC serves the global automotive industry for both in-warranty and out-of-warranty products, IAM distributors and individual consumers. ATC is ISO9001 and AIAG MMOG/LE, and certified to IATF 16949 and ISO 14001 quality, material and environmental standards. For more information, please visit www.atcdrivetrain.com. 

About the Tennessee Department of Economic and Community Development

The Tennessee Department of Economic and Community Development’s mission is to develop strategies that help make Tennessee the No. 1 location in the Southeast for high quality jobs. To grow and strengthen Tennessee, the department seeks to attract new corporate investment to the state and works with Tennessee companies to facilitate expansion and economic growth. Find us on the web: tnecd.com. Follow us on Twitter and Instagram: @tnecd. Like us on Facebook: facebook.com/tnecd.

 

ATC Drivetrain Media Contact

David Stoyka
Marx Layne & Co.
(313) 570-7899/ (248) 855-6777